01 / CULTURAL INTELLIGENCE
Make sense of what’s happening in culture.
Context Always explores the origins, people, behaviors and perspectives behind the moments catching your attention.
02 / THE METHOD
A little context changes everything.
Our approach is grounded in a simple idea: meaningful cultural understanding comes from awareness informed by context.
01 / NOTICECultural
+Cultural
Awareness
Recognize what’s happening.
02 / UNDERSTAND
=Context
Explore the history and meaning.
03 / COMPREHENDCultural
Cultural
Comprehension
Develop a more informed perspective.
03 / YOUR CULTURAL READ
Your cultural read
Explore each section. Follow the sources. Save a branded report for later.
04 / CONTINUE THE CONVERSATION
Dig Deeper
Want to go further, or apply cultural intelligence to a brand, campaign or business challenge? Send Danielle a direct inquiry. Each request is reviewed personally.
05 / WHAT COMES NEXT
NOW THAT YOU HAVE CONTEXT…
Let’s go deeper.
For deeper cultural comprehension, creative strategy, consumer insight and brand-specific guidance, connect with Danielle Spikener.
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